Strangely, chewing Wrigley's Juicy Fruit Bubble Gum lead me to finally, after decades, put my finger on the unique flavor of traditional Juicy Fruit--it's cloves! Who knew?! Probably everyone, but this came as a big "A-Ha" moment for me. For some reason, that clove flavor soared in the bubble gum version. I loved it. Definitely a great variation on a terrific theme.