The new Hershey's Dulce de Leche Waffle Layer Crunch Bar is a surprise hit. The layer of dulce de leche cream just makes the bite more creamy--the flavor isn't all that strong. The waffle bits are the great stroke of the new bar. They're super crispy but a bit more substantive than the traditional rice krispie. I thought these were pretty good but probably wouldn't opt for one over a traditional Hershey bar. The true test, though, is that I put them out at work and they disappeared in less than two hours. Everyone's feedback was enthusiastic. Everyone asked when more might arrive. Now I'm psyched to try the strawberry flavor.
Score (personal): 3
Score (mass appeal): 4