I'm already a big fan of Project 7 sugar-free gum. Besides their innovative and realistic flavors, they use Stevia as sweetener, which is rare. There are hits and misses along the Project 7 flavor line (see past reviews here), but the majority are delicious. Add another hit to the line: Fairytale Fruit might constitute my new favorite. The base flavor falls somewhere between Juicyfruit Gum and the old classic, Fruit Stripe. However, here the flavor starts of quite sour and then fades into sweet. It's tasty and surprising and I definitely need to stock up on more of these.