Wednesday, November 16, 2016

News Flash: The Shrinking Size and Changing Form of Iconic Toblerone Bar

 Compare and contrast: iconic Toblerone bar shape (photo by obsessivesweets)

Compare and contrast: proposed smaller bar (photo courtesy of AP Photo via Chicago Sun Times

People don't consider how tied they are to the aesthetics and nuances of their favorite chocolate bars until change is proposed. Right now European Toblerone fans are aghast as the company has announced that due to rising costs the company will diminish the size of the bar, thus changing the bar's iconic shape. There will now be more pronounced spaces between the chocolate peaks. From this blogger's perspective, better for the company to accommodate the rising costs of production by lightening up the substantial bar rather than diminishing the quality of the ingredients. 

To read more in-depth coverage go to:

Chicago Sun Times, "Thin Peaks: Birtons grumble as Toblerone chocolate shrinks," November 9, 2016.

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