There is no difference in taste and consistency between Malvaviscos Marshmallows from Guatemalan manufacturer Guandy and your average American Jet-Puffed or Camp Fire Marshmallow. These colors, though, make the simple sweet so appealing. While toasting them the pastel colors start to blends in the most wonderful combinations. They're a simple treat, but I'm a big fan of the variety of color combinations. They're lovely.