Friday, July 8, 2016

Lotte Fit's Sugarfree Gum in Where's Wally Strawberry Milk Flavor

I love a good candy cross-branding, and this one between Lotte Fit's sugarfree gum from Japanese and Where's Wally (known in America as Where's Waldo) is a fun, creative one. All obsessivesweets readers know that I'm a sucker for good packaging and this is a perfect example. The packaging here is brilliant. Lotte packs so much action into each square inch of printed paper and tinfoil. The flavor itself is fine. Sugarfree strawberry milk is so very artificially sweet. It's doesn't taste bad, but I'd never buy the flavor again on purpose. That said, if there's another flavor in this Where's Wally series of Fit's gum, I'll buy it in a snap.

Score (packaging): 5
Score (flavor): 2

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