Monday, November 23, 2015

Limited Edition Matthew Williamson Designed Nestle Mint Aero

I'm not up on British fashion designers so have no context for this new limited edition package design for Nestle's Aero Bar. The Nestle press release about the cross-branding project relays that the package bears his distinctive butterfly design. Whatever the source material, I like it! It's an enticing package for a good bar with pleasing colors that stand out in the candy aisle. On another note, the Mint Aero bar is a lot tastier than the original Milk Chocolate flavor. The mint lightens up the flavor to match each aerated mouthful.

Score (packaging): 5
Score (flavor): 4

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