Although I had no idea of the mysteries contained within a Buffalo Bar wrapper, the shiny bold packaging sold me right off. Unlike any bar on the American market, the Icelandic Buffalo is a marshmallow-based candy bar. The center marshmallow is nice and gooey with a good vanilla flavor. The consistency is closer to marshmallow fluff than a traditional marshmallow and that's the way I prefer it. A dense layer of rice krispies surround the marshmallow center and the whole thing is cohered with rich melty milk chocolate. This is a delicious, unique candy bar and the American market needs something along the same lines.