Monday, August 10, 2015

What Happened to Jujubes?

Jujubes constitute a classic American candy created in 1920 by the Heide Candy Company (later purchased by Ferrara Candy Company). Although these tiny candies entice the consumer like a handful of colorful jewels, they have always been a hard gummy, with a consistency that comes close to that of a lozenge / hard candy. The tiny candies are slow to resolve on the tongue, hard on the teeth. Jujubes are meant for someone willing to do some hard work for a mouthful of flavored sugar- albeit tasty flavored sugar, including Violet, Lilac, Lime, Cherry, and Lemon. I recently purchased some Jujubes out of a sense of nostalgia and was shocked to find them softer and easier to consume than their predecessors of yesteryear. They now resemble your average gummy in consistency. They are also less translucent than their earlier incarnation. When did this shift occur? When did Jujubes become more accessible? My jaw didn't even feel sore after consuming the box- total shock and a strange sense of disappointment.

Score: 3


  1. Gee, I can remember them tearing up my gums, too. Now I miss the old Jujubes, too. xo, Mom

  2. The old translucent jujubes were beautiful, like hard jewels. They softened only after a long time. I miss them.