Tuesday, November 4, 2014

A New Way of Branding Candy: The Brooklyn Sour Patch Kids Apartment for Wayward Indie Rockers

photo courtesy of ad age

Ew, marketing has evolved in some uncomfortable directions, and this one is charting new ground- Sour Patch Kids (the brand) now owns a cool apartment in Clinton Hill. If a rock band is willing to crash at the Sour Patch Kids apartment and create some Sour Patch Kids media content, then the stay is free. It's a creative way of spawning content and brand awareness but also feels so obviously calculated and forced. I'll be curious to see what comes of it, especially whether I become more aware of Sour Patch Kids in popular culture. 

Honestly, who needs a better anthem than this?? (Click here to watch Method Man's Ode to Sour Patch Kids)

1 comment:

  1. Perhaps Deer Tick needs an extra in their band while I am in NYC. Geez. It gives the phrase sell out a whole new meaning.