photo courtesy of ad age
Ew, marketing has evolved in some uncomfortable directions, and this one is charting new ground- Sour Patch Kids (the brand) now owns a cool apartment in Clinton Hill. If a rock band is willing to crash at the Sour Patch Kids apartment and create some Sour Patch Kids media content, then the stay is free. It's a creative way of spawning content and brand awareness but also feels so obviously calculated and forced. I'll be curious to see what comes of it, especially whether I become more aware of Sour Patch Kids in popular culture.
Honestly, who needs a better anthem than this?? (Click here to watch Method Man's Ode to Sour Patch Kids)