Wednesday, June 2, 2010

Manly Cupcakes: When Will This Insipid Trend End?

photo courtesy carolyn dobbe/ butchbakery.com

I'm starting to sound like a broken record. And yet this cupcake trend is so pervasive and grating! There are so many incredible dessert varieties out there and New Yorkers are stuck in a rut. What happened to predictions a few months back of macaroon stands proliferating around the city? Didn't Rice to Riches inspire potential business owners to think outside the box? Here's the newest: Butch Bakery, purveyor of cupcakes marketed to men, is opening a storefront. There you can buy cupcakes that taste exactly like the rest of the world's but decorated in such macho designs as "wood grain," "woodland camo," or "houndstooth." I'm wary of a man whose sense of masculinity is threatened by consuming a pink frosted cupcake. I'll repeat myself: this madness must end! For more on Butch Bakery's expansion plan, click here to read an in-depth account on The Village Voice blog.

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