Tuesday, January 19, 2010

Done Deal: Kraft Buys Up Cadbury

Well, the deal is now done. Kraft will acquire Cadbury for 19 Billion- that's a lot of chocolate! Only time can tell the consequences this will have upon the classic chocolate brand. Best case scenario? Cadbury distributed in every corner bodega, movie theater, grocery store. I wouldn't mind that one bit. As long as they don't mess with the recipe for perfect mass-produced chocolate! Read more in today's New York Post:
Sweet Revenge: Kraft wins Cadbury for $19B

No comments:

Post a Comment